What personal data do we collect and for which purpose?
When using the term “Personal Data” in our Privacy Notice, we mean information that relates to you and allows us to identify you, either directly or in combination with other information that we may hold.
B&M Account Data
You can chose to create an online B&M Account to benefit from our services and online shopping experience.
When you create a B&M Account we collect the following Personal Data:
- Date of birth or age;
- Email address;
- Country and language preference determined by the extended url from the B&M page you create your account;
- If you decided to create a B&M Account with your social media account, we may receive the social media profile details you choose to share with us;
- Furthermore, we may need the following information when you interact with B&M as a Professional (i.e. business customer, supplier and/or business partner):
○ Company name
○ Company address
○ Company phone number
○ Organization Type
○ Job title/specialty
○ Customer Account number
We use this Personal Data in order to create and maintain your B&M Account. You can use your B&M Account for various services. ‘When using your B&M Account for a service, we may add additional Personal Data to your B&M Account. The following paragraphs inform you of the services you may use and what Personal Data we will add to your B&M Account when you do.
Your B&M Account creation only happens at your request. Therefore, we consider the processing of your Account Data to be necessary for the performance of the contract to which you are party and lawful.
Purchase & Registration Data
When you purchase products/services, and when your register your product, we collect the following Personal Data:
- Shipment and invoice address;
- Phone number;
- Invoice history, which includes an overview of B&M products/services purchased;
- Details of conversations that you may have with the Customer Care departments around your purchase questions or online experience questions;
- Details of your registered Product/service, such as the name of the product/service, the product category it belongs to, the product model number, date of purchase, proof of purchase.
Purchase and registration of products only happens at your request. We consider the processing of your Purchase and Registration Data to be necessary for the performance of the contract to which you are party and lawful
Promotional Communications Data
You can choose to sign up for marketing and promotional communications.
When you sign up for marketing and promotional communications, we will use the following Personal Data:
- Email address;
- Your B&M Account Data;
- Date of birth or age;
- Your interactions with B&M Pages, B&M mobile apps, the emails you clicked and opened and attendance of events.
We use this Personal Data to send you promotional communications – based on your preferences and behavior – about B&M products, services, events and promotions.
B&M group companies may contact you with promotional communications via email, SMS and other digital channels, such as mobile apps and social media. To be able to tailor the communications to your preferences and behavior and provide you with the best, personalized experience, we may analyze and combine all information associated with your Account Data and data about your interactions with B&M. We also use this information to create segments of our audience showing which of our products and/or services users are interested in and track success of our marketing efforts.
B&M will give you the opportunity to withdraw your consent for receiving promotional communications at any time via the unsubscribe link at the bottom of each promotional communications email you may receive from us.
We may also send B&M press releases by email (Press email data). When B&M sends press releases, B&M will process your name, contact details (e.g. email) and company information.
The processing of Personal Data for Promotional Communications are based on your consent, i.e. provided on a voluntary basis; such basis is lawful. Where B&M processes your Personal Data based on consent, you have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before withdrawing your consent
You may choose to participate in contest games or other competitions (Competition) via our B&M Pages.
When you sign up for a Competition, we will use the following Personal Data:
- Your Account Data in case you participate after logging in to your B&M account;
- Your social media profile data in case you participate via your social media account;
- Email address;
- Telephone number;
- Physical address;
- Date of birth or age,;
- Material or content generated and provided by you that allows you to participate in the sweepstake, contest, game or other competition.
We use this Personal Data to allow you to participate, to identify you, to prevent/detect fraud and to fulfill the prize to you (if you win).
We consider the processing of your Competition Data in the above context to be necessary for the performance of the contract to which you are party and lawful
Online Feedback Data
You can choose to give your feedback, comments, questions, ratings and reviews in online evaluations (Online Feedback).
Where you make use of this opportunity, we will process the following Personal Data:
- Your cookie ID;
- Your feedback/comments/questions/your rating review;
- Your contact details in case you provide them to us (name, email, telephone number).
We use this Personal Data to provide B&M with valuable insights to improve our B&M Pages or products/services range.
We consider the processing of your Online Feedback Data to be based on legitimate interest of B&M to improve our B&M pages and our range of products and services and to be lawful.
B&M may collect data for events, webinars or fairs (“Events”) that you may wish to attend and register for via the B&M Pages. You may either register for the Event via B&M Pages or via the other organizing company.
When you register for an event, we will process the following information:
- Account Data;
- Product/service interest.
By registering to an event, you are agreeing to receive communications from B&M directly related to the event, such as what location the event will be hosted, what time the event takes place.
We consider the processing of Events Data to be necessary for the performance of the contract to which you are party and lawful.
Social listening Data
When you interact or communicate on social media channels/pages/promotions and blogs (e.g. when you click on ‘like’ or ‘share’, when you post and share comments and when you submit ratings and reviews) your Personal Data is processed by a third party that provides social listening services to B&M. This means that the third party that provides social listening services will retain a copy of your online publicly available interactions to which the third party has provided us access.
The Personal Data we collect includes publically available data provided in the social media context by you from the relevant social media provider via a third party that provides social listening services such as: name, gender, birthday or age, homepage, profile photo, time zone, mail address, country, interests, and comments and content you have posted/shared.
We use this Personal Data to gain a general view of the opinion of people about us and our brands and to get an idea of relevant online influencers and to resolve issues and/or improve B&M products and services and/or start a promotional conversation with you (based on questions/requests that you addressed to us or our competitors).
We consider the processing of Social Listening Data in the above context to be based on a legitimate interest of B&M to be lawful.
Consumer or Customer Care Data
You may interact with our Consumer or Customer Care centers.
When you contact Customer Support, or when you communicate with one of our B&M Customer Care representatives by email, phone or in writing (e.g. reply card) we will use the following Personal Data:
- Your Account data;
- Your call recording and history, purchase history, the content of your questions, or requests that you addressed.
We use this Personal Data to provide you with consumer and customer support (which may be product- or service related), respond to your inquiries, fulfil your requests and provide you with related customer service, such as repair or redeem products/services. We also use this Personal Data to improve, fix and customize our products and services, to meet compliance standards and to educate our Customer Care employees during training.
If we provide this service on the basis of an agreement with you, we consider the processing of your Personal Data to be necessary for the performance of the contract to which you are party and lawful.
In other cases, we consider the processing of your Personal Data in the above context to be based on a legitimate interest of B&M to be lawful.
Improve our products and service (Improvement Data)
Where we use Personal Data we have collected from you while you have been using B&M Products/Services and/or our B&M Pages for analytical purposes, we do this in order to improve our Products/Services and to enhance your user experience. We also do this in order to have a general overview of the category of audiences that are interested in which of our Products and/or Services.
We consider the processing of your Personal Data in the above context to be based on legitimate interest of B&M to improve our B&M pages and our range of products and services and to be lawful.
Sharing your Personal Data with others
Affiliates and service providers
We may disclose your Personal Data:
- To our affiliates or subsidiaries for the purposes described in this Privacy Notice;
- To our third party service providers who provide services such as website hosting, data analysis, payment/billing processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, CRM, identity management, event management, marketing intelligence, auditing, fraud detection and other services;
- To third parties, to permit them to send you marketing communications, consistent with your choices if you have opted into such sharing;
- To third-party sponsors of sweepstakes, contests and similar promotions;
- When you interact with B&M as a business customer, supplier or business partner, B&M may disclose Personal Data available in reports and other materials provided by you and/or your company pursuant to an engagement with another business partner and/or a supplier.
Other uses and disclosures
We may also use and disclose your Personal Data as we believe to be necessary or appropriate: (a) to comply with applicable law, which may include laws outside your country of residence, to respond to requests from public and government authorities, which may include authorities outside your country of residence, to cooperate with law enforcement or for other legal reasons; (b) to enforce our terms and conditions; and (c) to protect our rights, privacy, safety or property, and/or that of our affiliates or subsidiaries, you or others.
In addition, we may use, disclose or transfer your information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).
This Privacy Notice does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any website or service to which the B&M Pages link. The inclusion of a link on the B&M Pages does not imply endorsement of the linked site or service by us or by our affiliates or subsidiaries.
In addition, we are not responsible for the information collection, use, disclosure or security policies or practices of other organizations, such as Facebook, Twitter, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including with respect to any Personal Data you disclose to other organizations through or in connection with the B&M Pages. These other organizations may have their own privacy notices, statements or policies. We strongly suggest that you review them to understand how your Personal Data may be processed by those other organizations.
Third-party cookies or other tracking technologies
The data collected is used to:
- Ensure that the digital channel functions properly;
- Analyze digital channel usage so we can measure and improve performance of our digital channels;
- Connect to your social media networks and read reviews;
- Help better tailor advertising to your interests, both within and beyond B&M digital channels;
How we protect your Personal Data
How do we secure your Personal Data?
We seek to use reasonable organizational, technical and administrative measures to protect Personal Data within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “How can you contact us?”section below.
How long will the Personal Data be kept?
We will retain your Personal Data for as long as needed or permitted in light of the purpose(s) for which it was obtained. The criteria used to determine our retention periods include: (i) the length of time we have an ongoing relationship with you to participate in the B&M pages; (ii) whether there is a legal obligation to which we are subject; or (iii) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).
Jurisdiction and cross-border transfer
Your Personal Data may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the B&M Pages you consent to the transfer of information to countries outside of your country of residence, which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personal Data.
Rights and choices available to you
Your rights and choices available to you
If you would like to submit a request to access, rectify, erase, restrict or object to the processing of Personal Data that you have previously provided to us, or if you would like to submit a request to receive an electronic copy of your Personal Data for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by applicable law), you may contact us via our contact form. We will respond to your request consistent with applicable law.
In your request, please make clear what Personal Data you would like to have changed, whether you would like to have your Personal Data suppressed from our database, or otherwise let us know what limitations you would like to put on our use of your Personal Data. For your protection, we may only implement requests with respect to the Personal Data associated with your account, your email address or other account information, that you use to send us your request, and we may need to verify your identity before implementing your request.
You may also opt-out from receiving electronic communications from B&M. If you no longer want to receive marketing-related emails on a going-forward basis, you may opt-out by clicking the unsubscribe button at the bottom of each promotional email you receive from us.
Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g. when you make a purchase or enter a promotion, you may not be able to change or delete the Personal Data provided until after the completing of such a purchase or promotion). There may also be residual information that will remain within our databases and other records, which will not be removed.
We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages, from which you cannot opt-out.
If you make use of (some of) your choices and rights, you may not be able to use, in whole or in part, certain B&M Services.
Special information for parents
The B&M Pages are not directed to children, as defined under applicable law, and we do not knowingly collect Personal Data from children. It is, however, B&M policy to comply with the law when it requires parent or guardian permission before collecting, using or disclosing Personal Data of children. We are committed to protecting the privacy needs of children and we strongly encourage parents and guardians to take an active role in their children’s online activities and interests.
If a parent or guardian becomes aware that his or her child has provided us with his or her Personal Data without their consent, please contact us via our contact form. If we become aware that a child has provided us with Personal Data, we will delete his/her data from our files.
If you have any questions about this Privacy Notice or about the way B&M uses your Personal Data, please contact our marketing via our contact form.